Coffee Shop Marketing in 2022 - 10 Marketing Strategies for Growth
Coffee shop marketing is simply what you do (or need to do) to get people to come to visit your coffee shop. To be successful in your marketing, you need to research, analyze, and understand your ideal customer profile. Effective coffee shop marketing utilizes all customer channels such as guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.
 (1).png)
Coffee shop marketing in 2022 is now more critical than ever, and if you want to survive the fierce competition and big-name brands showing up on almost every corner, creating effective marketing for your coffee shop is crucial to keeping your business alive.
All that notwithstanding, it is crucial not to overspend your marketing dollars on ineffective or overpriced tactics.
For coffee shops looking for a marketing advantage, we have listed some strategies in this blog that not only work well but will also work well with your marketing budget.
Know Your Customers
It is very important to know who your current and potential customers are in order to create personalized messages that will resonate with your actual customers. Consumers today expect personalized, targeted messaging that appeals to their demographic. They want the message to be about them and their interests, not necessarily about how great your brand is. You can gather data about your customer type using the following methods:
1. Comment Cards: Place comment cards around your POS and at each table. Encourage your guests to fill out the cards. Questions on the comment card may include their demographics (age, gender, etc.), what they like about your coffee shop; what they would like to change, etc. Be careful in using this strategy though, as some customers may be put off by it.
2. Data from guest wifi: Offering guest wifi allows you to collect opt-in email addresses along with the option to log in using name, birthday, zip-code, phone number, or gender to get access to the free wifi. in to collect data about your audience. The information gathered will give you insight on customer counts, first-time visitors, customer repeat rates, dwell times, customer visit times, and so much more!
3. Customer Segmentation: As you begin building your customer list, you can segment your list based on customer preferences and begin to market them accordingly. In a study by The Direct Marketing Association, segmented and targeted emails generated 58% of all marketing revenue. And 77% of ROI comes from segmented, targeted, and triggered campaigns. This approach will give you a higher conversion rate.
Make Delivery an Initiative
Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014 and at least 31% of consumers say they use these third-party delivery services at least twice a week. Adding a delivery model to your marketing strategy can be a huge undertaking but it could open your cafe up to a brand new audience and profitable source of revenue. Using delivery apps and third party providers can help you mitigate the cost.
Create a Coffee Subscription Service
COVID-19 has transformed the way that cafes and local coffee shops operate. Customers are more comfortable staying at home, and coffee shops struggle to attract their business. That’s why many coffee shops are turning to subscription-based coffee services for their customers. Subscriptions improve relationships because brands connect with customers more often. They introduce more up-sell opportunities. They provide recurring revenue. This can be a great way to improve guest loyalty and increase overall customer lifetime values.
One type of cafe subscription service could involve providing an unlimited amount of coffee for a set monthly cost. The other coffee shop subscription service could entail providing customers with packaged coffee beans delivered to their homes.
Encourage Customer Ratings and Reviews
86% of consumers are willing to write a review for a business. 70% of consumers look for more than four reviews before they can trust a business. No trust means no business.
More often than ever, consumers will turn to online ratings and reviews to make decisions about how to spend their money. Reviews are especially crucial for restaurants and coffee shops. When you see customers having a great experience, strike up a conversation, and ask them to review your business on Google, Yelp, or Facebook. You can also ask every customer to log into your free WiFi to leave a review on the location’s WiFi landing page.
Respond to every review – whether positive or negative. Responding shows review-viewers that the brand cares.
Update your Google My Business profile
Google My Business (GMB) received a big update in 2019, and it remains the most important directory on which to list your cafe. Ensure your information is up-to-date and regularly update your listings to ensure you show up in searches.
Email and SMS Marketing
According to an eBook from Gourmet Marketing, 70% of customers want restaurants to send them coupons, and they are prepared to use them.
In 2022, email marketing is more important than ever if you want to reach a defined endpoint (the customer’s inbox) and build a layer of trust that’ll ensure they become a loyal customer.
Send updates and offers using SMS. This way, you’re connecting with your customers in a personal way and reinforcing your brand in their minds.
Your email and SMS strategy keeps your coffee shop at the forefront of your customers’ minds, fosters relationships with new and loyal customers, and keeps your brand top of mind in your local community.
Rather than just sending sales and promotional content, nurture your leads by offering value your audience can use. Think about your target market and the common problems they experience, whether it relates to your industry or not. Share resources or give tips on how they can overcome them. Answer their questions.
They will see your coffee shop in a whole new light!
Physical Location Appeal and Signage
The way your coffee shop appears to people passing by can make a massive difference in terms of attracting new customers. Invest in making your storefront look appealing to those who are walking or driving by. Make sure it stands out.
Also, try to make your interior decor match the interests of your ideal customers and pay special attention to cleanliness.
Loyalty Programs
Coffee shop owners and operators know this customer-engaging marketing strategy has a strong capability to expand their customer base and extend the average lifetime of customers.
It is a great way to engage customers and help them trust your business and become more loyal.
They work because consumers like (and even expect) them.
Keep in mind is that the worth of a loyalty program is not the number of signups you receive. Instead, the actual value lies in maintaining engagement, increasing repeat visit rates, and allowing your customers to engage with you when and where they wish to do so.
Local Advertising
Budget limits many coffee shop marketing professionals. Because of this, they may overlook opportunities for local advertising. However, local advertising isn’t limited to only television and radio. For instance, placing an advertisement in a local magazine or newspaper can be surprisingly inexpensive. Likewise, you can have a coupon created and included in a coupon mailing. It is possible to execute an online advertising campaign that targets a specific geographical area.
Social Media for Coffee Shop Marketing
When it comes to effective coffee shop marketing, social media is a potent, low-cost tool. Every coffee shop marketing professional should create and maintain a social media presence. Instagram, Facebook, and Twitter are the must-haves. However, there are so many more that you can utilize for your marketing campaigns. Encourage your visitors to like your pages and share their experiences and images.
Be responsive. Remember, this is a social media platform. Replying to comments and online reviews and reposting others’ content is a sure way to maintain engagement on your social pages. It also humanizes your brand, making you more relatable and personable.
Share useful content. How-to videos and motivational posts are a hit on social media. Leverage them to your advantage while offering value to your audience.
Make sure your visuals are high-quality as they perform better on social media.
If you never have the time to create social media graphics, you're constantly running out of ideas or your posts are tired and boring, you can download our library of fully customizable, easy to use social media templates for your coffee shop in the link below. You'll never run out of ideas, and your posts will always look good, too.
https://coffeepoststemplates.oakmarketingqa.com/
Was This Helpful?
We hope these ideas and strategies will help your coffee shop grow and prosper for years to come.
