Create a website to own your online presence

Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

It is a channel you will always own (unlike other platforms which may change policies or go in and out of style), and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives.

Your website isn't just a simple brochure, either. You have the capability of turning it into a 24-7 salesperson by understanding how to convert traffic and turn them into leads.

Make sure you're capturing web prospects' information to start generating leads or customers from your website by implementing conversion tools such as simple pop-up widgets to collect emails. From there, you can send out promotions and offers and convert them into paying customers.

When you create your website, also make sure you implement Google Analytics (which is free) so you can easily track who's looking at your site.

Optimize your website for mobile devices. Most Google searches are done on mobile devices, so it's important to have a site that looks clean and easy to navigate when someone enters it on their smartphone. A mobile site can also be beneficial for SEO, with search engines like Google which rewards you with a higher ranking if you have a mobile site.

Build interesting landing pages. A landing page offers your potential customers a free resource in exchange for filling out a short form of contact information. When they receive the resource, they might be even more pleased by your company and more interested in buying the full product.

Because landing pages raise your chances of customer conversion, you want yours to look enticing. At Oak, we are specialists in designing engaging landing pages that convert.

Share your distribution channels on your website. Once you have a few social media accounts and can allow people to sign up for your newsletter, highlight this on your website so your visitors can follow you. One way companies do this is to display all of their linked social icons and a newsletter sign-up call to action on all pages of their website. A good place to include these is on the top right corner or on the footer of each page. This way they are visible but aren't distracting from any content.

If you need a mobile friendly website, we can help you with that! Just click on the link and schedule a call with us and we’ll explain the process to get started...https://calendly.com/oakmarketingqa/30min. In the meantime, you can learn more about our website design and development services here.

To your success!

Oak Marketing & Brand Management provides the expertise of a full marketing team for your business without the need to hire more staff. Learn more about our services at www.oakmarketingqa.com